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What If Politicians Wrote Real Estate Listing Descriptions?

With politics taking over Tampa this week, I started wondering how different real estate listing descriptions would be if they were similar to political ads!

Ah, the joys of living in a major swing state. We are already months into political commercials with 2 more to go. There is really no more polarizing subject than politics, but regardless of what side or middle you land in, it is very easy to get tired of all of the negative ads. All of the political chatter this week got me wondering how different a real estate listing description would be if it was written by a politician running for office.

<Cue man with a really deep voice>

Just Listed. This 4bd/3ba Westchase home is better than all of the other homes for sale. Don’t even consider the other house on the same street. In 2005, four cockroaches were found in the kitchen and the owners never called the pest control company. Then, in 2007 the lady of the house spilled spaghetti sauce on the floor. Can you be sure that all of that stain-inducing red sauce is gone? And that other house for sale around the corner? The neighbor next door claims that she gets weird feelings when she walks by and that the house may be haunted.  Do you want to live in a haunted house? And the bigger, more upgraded house down the road that is listed at a lower price than this one. Buying that house would lead to a crippling tax increase for your family. With lower mortgage payments your tax write-off will be less every year. Nobody wants to pay more taxes! 

<Cue man’s voice getting much softer>

But this perfect 2,800-square-foot home will lead to nothing but joy for your whole family. You will wake up with a smile and fall asleep dreaming about how perfect your house is. The features of the home don’t matter because buying this home will lead to lower gas prices, a lower deficit, lower unemployment, and world peace.  Hurry! This house will not last past Nov. 6, 2012!

OK, I may have got a little carried away there at the end. I think it is probably best for us Realtors to stick with the positive descriptions we know and love. Maybe if politicians used more words like gorgeous, amazing, stunning, and breathtaking in their ads, I wouldn’t get so tired of them. 

I’m Melanie Atkinson and I approved this blog :)

Melanie Atkinson is a Realtor with The Wood Team at Coldwell Banker. 
She can be reached at 813-368-6084 or Melanie@woodteamrealty.com

“Like” The Wood Team on Facebook or follow Melanie on Twitter @CBMelanieA

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